Monday, October 12, 2009

The fine line between clever and stupid

This advert is on display at many London Underground stations. It's for an energy drink that has never passed my lips, but which I believe is aimed at people who find Red Bull intimidatingly classy.

Let's move beyond the thought that it was someone's job to come up with that combination of words, other people's to approve it, and however much they all got paid is scant compensation for spending your waking hours doing that sort of thing. (Look - the arms holding it have got tattoos! Edgy!)

Instead, let's just enjoy the unintentional parallels with metabolic scaling. Although I'd obviously have been happier had it said 'Relative energy consumption is a function of size'.